Some contact forms can be confusing and frustrating for many people - which can lead to lost online sales.
If someone is semi-interested in your products or services or is a hesitant shopper; any inconvenience in contacting you can turn them away - sending them directly to your competitors.
The following are some best practices for contact form development and implementation, some of which also apply to order forms.
1. Minimize cognitive load
Wow, quite a technical term huh?